LYBNTS (pronounced lie-bunts) and SYBNTS (pronounced sigh-bunts) are not characters from an episode of Dr. Who nor are they arcane baseball terms, but they are acronyms of potential gold for your annual fund.
LYBNTS are people who gave Last Year But Not This. SYBNTS are people who gave Some Year But Not This. At some point, these people cared enough about your mission to support it financially and, with careful cultivation, they may care enough to give again.
It is that time of year. Every nonprofit is asking for money. The annual fund is making its big push. The Development Office is taking advantage of the generous spirit of the holidays, and donors are hoping to give one more tax-deductible gift before midnight on December 31. So how do make your school’s appeal letter stand out? Here are some hints:
Your board is key to the success of your annual fund, but it’s possible that comes as a surprise to them. If you are a director of development, an annual fund officer, or even the executive director or head of school, you may have heard comments, like these:
“We know the goal is high, but that is why we hired you.”
“Suzi (or John), will get the money for us.”
When you hear comments like these, it is time for some education!
